Entrepreneurial Pathways - 2025

Strategic Foundations

The Greenville, Charleston and Columbia Chambers along with the SC SBDC have teamed up to offer a training series to complement and prepare small business owners for future success and training opportunities like the South Carolina Minority Business Accelerator. Topics covered in the series will include:

Workforce Management
Financial Management
Sales & Growth Strategies
Business Planning
Marketing

$299 for the series (10 sessions)

Registration Deadline: 10 days prior to session date

Virtual and On-site sessions will be held in Greenville, Columbia and Charleston

Greenville sessions will be scheduled for 2025

Columbia sessions will be scheduled for 2025

Charleston sessions will be scheduled for 2025

Training Series Outline

Building a Sound Business Foundation

(2 Sessions)

Business FinancialSkills

(2 Sessions)

Funding a Business

(2 Sessions)

Marketing, Sales andPublic Relations

(2 Sessions)

Two Topical Sessions

(Sessions up to 2 hrs. in length)

Regulatory Requirements – What you should have done when you started and Business Legal Concerns – Intellectual property, contracts, employment.

Business Plans, Marketing Strategies, and Strategic Planning

Financial Reports (Balance Sheet, P&L, Cash Flow, Break Even) –
What they are and how to use them in analysis and decision making. Introduction to QuickBooks Online – Selection of the proper version,

set-up, basic navigation, reporting and useful documents/downloads.

Intermediate Quickbooks Online – How to input basic transactions (quote/estimate, invoice, payment receipt, bill payment, balancing/ reconciliation.

Understanding Funding – Types of funding and how they apply to your stage of business. Packaging a Loan Application – Using your business plan and financial data to prepare projections needed for a business loan or lender presentation.

Preparing for the Lender Decision – Self-analysis of business plan and projections and how to address common rebuttals. Growth Funding– Defining growth and using financial projections to test growth plans.

Market Analysis, Pricing Strategies & Business Communications 101 –

How to identify and quantify a target market, communicate in their language and strategically establish pricing. Traditional, Online and Creative Marketing Skills – Creating a marketing campaign with traditional and online methods. Group brainstorming session to uncover creative ways to identify and reach your target market.

Marketing Plans & Planning Calendars – Creating a marketing strategy by defining a target market, where to reach them and what to say.

Each session will be held via Zoom session, availability based on registration.

Website Analysis & Search Engine Optimization Hands On
Introduction to Strategic Planning

Introduction to LivePlan

Market Analysis Tools

QuickBooksDeeper Dive

Financials Hands On